Our methodology for advertising analysis
At tarlovexina, we combine independent data, transparent processes, and advanced market expertise to deliver meaningful evaluations of advertising effectiveness. Our methodology prioritises local relevance for Australian advertisers, applying statistical rigor and real-world insights to every project. Beginning with an objective assessment of available data sources, we calibrate our approach to the campaign context—and report findings in plain language so clients can act on results with confidence. Our process is always impartial, designed to provide maximum clarity while protecting your privacy throughout the evaluation journey.
Meet our analytics team
Skilled analysts and consultants drive our success
Emily Carter
Lead Analyst
Expertise
Emily leads the analytics team with a focus on accuracy, transparency, and results-led consulting for clients across Australia.
Skills
Michael Huang
Senior Consultant
Expertise
Michael brings strategic direction to data projects, supporting clients through every phase of market evaluation and reporting.
Skills
Sophie Williams
Data Scientist
Expertise
Sophie ensures robust data handling, applying advanced analytics tools and custom methodologies for high-clarity reporting.
Skills
Jason Murray
Account Manager
Expertise
Jason supports ongoing client communications, ensuring project needs and timelines are clearly managed from start to finish.
Skills
How our process works
A transparent, stepwise approach to your advertising evaluation for clarity at every phase
Initial consultation and scoping
We begin by understanding your advertising goals, target audience, and campaign scope, allowing us to tailor our analytics approach to your needs. This ensures all key objectives are addressed from the outset.
Personalised scoping maximises project relevance.
Data collection and verification
Our team gathers campaign data from authorised, independent sources and then reviews each dataset for accuracy and reliability before any analysis is performed.
Only validated, trusted data informs our analyses.
Comprehensive analysis and reporting
We apply advanced methodologies and local insight to turn raw metrics into actionable recommendations. Your results are presented in clear, practical language that supports decision-making.
All findings are delivered in transparent, accessible reports.
How we compare
Independent market analytics versus conventional approaches